Client: Kim Vance N.D.
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The objective here was to create a visual identity that worked with the aesthetic of the client’s new brand photography, to reflect their business values, and to create resonance with the brand's target audience.
This was achieved by:
Conducting research into the holistic practitioner wellness space.
Using elegant and contemporary serif fonts.
Using natural/organic components such as paper texture and hand drawing watercolour graphics.
Creating an earthy inspired colour palette that felt grounded and comforting.
Scope: Visual Identity, Web Design and Build (Squarespace), Social Media Assets
Year: 2023
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Secondary Logo
Brand Mark
Social Media: Instagram Post Templates
Services Carousel Post
Web Design: About and Services sections showcasing design elements.
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