Client: Nuyu for Oko Strategy

The objective was to craft an inviting and upscale visual identity for Nuyu, a beauty brand specializing in tanning. We designed a modern, clean, and distinctive aesthetic that stands out in the spray tanning and tanning product industry. This minimalist branding targets an audience familiar with luxury brands in fashion and wellness. We opted for sans-serif fonts and a unique retro color palette, allowing seamless integration of brand imagery with logo variations.

Scope: Visual Identity

Year: 2023