Client: Daniela F. Style
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Daniela F. Style is multi-service fashion styling firm serving clients who are looking for expert help in overcoming styling challenges, whether it’s for an event, personal shopping, or a closet cleanout.
The objective was to create a sophisticated brand identity that was approachable and professional. Within the visual identity, we wanted to communicate Daniela’s expertise, professionalism, and skills in enhancing a client’s confidence through finding their own unique style.
This was accomplished through:
Professional studio photography.
Creating a minimal layout using negative space and thin borders.
Making the brand approachable by using a more playful colour such as lilac to offset the editorial feel of black and the beige.
Scope: Visual Identity, Web Design and Build (Squarespace), Social Media Assets
Year: 2023
Section Styles full-width
Section Styles full-width
Secondary Logo
Submark
Custom bullet points
Social Media: Instagram Post Templates
Section Styles full-width
Section Styles full-width
Social Media: Instagram Story Templates
Web Design
Homepage
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Services Page
FAQ Page
Merchandising Page
Website feature:
I wanted to incorporate a playful element so the user could engage with the site and have fun.
Draggable images allows the user to create their own mood board and feel inspired. This also allows the potential client to have a sense of what it could look like to work with Daniela.
Daniela can easily swap out the images for any anything else that might be trending, seasonal, and inspiring to her in the moment.
Section Styles full-width