Concept: ‘HUman Kynd’ | Skin Care

“Human Kynd” is an eco-friendly skin care line, which prioritizes you and the environment.

The design direction was based off of Y2K/ early 2000’s, bitmap style/pixel graphics.

This is a eco-conscious, sustainable skin care line, where every component, and piece of packaging is carefully picked based on how it can be recycled or composted and what material it’s made of.

Since this skin care line is all about simplicity, taking care of ourselves and the planet, I wanted to evoke an aesthetic of minimalistic futurism.

By using pixel font and using the pixels to create small design details, this created the modern, futuristic feeling. Only using a couple of colours on the packaging made it simplistic and allude to a “no-fuss” friendly product.

Scope: Visual Identity and Social media

Year: 2022