Radiance Matcha

Lisa O’Connor, founder of Radiance Matcha, needed a new unique and professional visual identity for her matcha company. She felt that the design she created lacked distinctiveness, and needed a versatile wordmark and lettermark logo suitable for various applications from packaging to a website. Inspired by high-end fashion brands like The Row and editorial publications such as Unconditional magazine, Lisa envisioned a refined, minimalist aesthetic. I drew from these influences to create a minimal yet sophisticated logos that reflect the brand's elegance, elevating its uniqueness within the matcha product space.

Scope: Visual Identity and Package Design

Year: 2024