Kim Vance N.d.

Dr. Kim Vance, ND is a licensed Naturopathic Doctors based in Ontario. She specializes in helping women understand & heal their hormones through holistic feminist healthcare.

Kim Vance wanted a brand refresh that spoke to the current trends in the wellness space, and stood out amongst other holistic practitioners.

We wanted the audience to feel grounded and comforted when engaging with the brand, as they may be dealing with a vulnerable health situation. Through the visual elements, I aimed to create a sense of support. By using a warm and earth-tone color palette, I created a feeling of compassion and wellness. Similarly, I wanted to design an organic style icon for the logo. Instead of clean lines, which can be interpreted as "perfection," I opted for cutout, abstract edges to simulate the imperfections of being human. These natural, cutout shapes are common in the holistic wellness beauty space, which greatly appeals to the client’s target audience. All these visual elements convey an empathetic and welcoming tone, encouraging the target audience to explore the website and book a consultation.

Scope: Visual Identity, Web Design and Build (Squarespace), Social Media Assets

Year: 2023