Section Styles full-width
Daniela F. Style
Daniela F. Style is a multi-service fashion styling firm offering expert assistance with event styling, personal shopping, and closet cleanouts.
As a new business, the client needed a visual identity, website, and social media templates for her launch. To resonate with the target audience—middle-aged women attracted to brands like Aesop, Club Monaco, Tom Ford Beauty, and Byredo—I created a sophisticated yet approachable brand identity. The visual identity needed to communicate Daniela’s expertise, professionalism, and skill in enhancing a client's confidence by helping them discover their unique style.
To make the brand more approachable, I included the playful colour lilac to balance the editorial feel of black and beige, adding a an element of friendliness.
I designed a clean and minimal website layout to ensure easy navigation, using negative space and thin borders. Additionally, the brand and site were crafted to accommodate various photo updates without clashing with different styles.
Scope: Visual Identity, Web Design and Build (Squarespace), Social Media Assets
Year: 2023
Section Styles full-width
Secondary Logo
Submark
Custom bullet points
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Section Styles full-width
Social Media: Instagram Story Templates
Brand Style Guide
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Website feature:
I wanted to incorporate a playful element so the user could engage with the site and have fun.
Draggable images allows the user to create their own mood board and feel inspired. This also allows the potential client to have a sense of what it could look like to work with Daniela.
Daniela can easily swap out the images for any anything else that might be trending, seasonal, and inspiring to her in the moment.
Section Styles full-width